• • 4.1: Simplify
  • 4.2: Train
    • 4.2.1: On-Site Courses

      • Current page is 4.2.1.1: 1. Craft Usable Web and Online Content

      • 4.2.1.2: 2. Create Audience- Focused Messages
      • 4.2.1.3: 3. Improve Internal Communications
      • 4.2.1.4: 4. Write Content for Global Audiences
    • 4.2.2: Case 1: Bell Canada
    • 4.2.3: Case 2: Canada Revenue Agency
  • 4.3: Analyze
  • 4.4: Test
  • 4.5: Contact Us

On-Site Courses 1 | 2 | 3 | 4

1. Craft Usable Web and Online Content2 days

Your content management system is state-of-the-art, your search engine is robust,
and your Flash is dazzling. But, how useful and usable is your content? Learning
Communications will teach you about the unique characteristics of online content
as you master proven strategies and techniques to express yourself effectively for
Internet or intranet environments. You will become more efficient and credible as
you learn how to identify and answer your diverse users’ questions and make them
want to bookmark your site.

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