Plain Language

Plain language refers to organizing, writing, and presenting essential information clearly, directly, and economically. Whatever the medium for your messages, plain language enables your target audience to find information quickly, understand it on first reading, and use that understanding to perform workplace tasks, or benefit from your services or products.

Plain language puts the needs of your audience first by integrating

  • a well-structured organization that focuses on who your end users are and how they need to use your information
  • only key information expressed in short, active sentences and paragraphs
  • familiar and jargon-free language
  • an uncluttered and attractive visual design with a lot of headings and lists
  • an easy-to-use navigation
  • functional, compelling, and inclusive graphics
  • a positive and direct tone.

View a Simplified Sample to experience plain language in action.